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Hosted by Sanja Licina, Ph.D., organizational psychologist and president of the Workforce at QuestionPro, and Maddie Grant, culture designer and co-founder of PROPEL. Explore the grey areas between work and life as they share data on relevant workplace, engagement and culture topics. Find them at propelnow.co and questionpro.com/workforce, also home to the WorkXO culture assessment.
Episodes
Friday Aug 03, 2018
Friday Aug 03, 2018
Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.