Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.
In this episode, we chat with Benjamin Warsinske of Branded World, about the concept of the "unshakable brand" and how culture plays a part in not just being unshakable, but also flexible and evolving.
In this month's Culture Chat Podcast, we talked to Kristy Nittskoff, CEO of Talent Savvy, about how to make an intentional connection between culture and your employer brand.
In this episode of the Culture Chat podcast, we're excited to dig into the topic of culture as it relates to the customer experience. Tony Hsieh, CEO of Zappos, once famously said that "brand is a lagging indicator of culture" - in this conversation we talk to Aimee Lucas, customer experience transformist at the Temkin Group, about her thoughts on how exactly culture impacts how customers relate to the companies they interact with.
Join WorkXO in episode 8 of the Culture Chat, where we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor, about the impact of transparency on the business world of today.
How should employers get intentional about making sure their brand - consumer, employer, internal, external - authentically reflects their culture? That's our big question for this episode's conversation with Tim Padgett, CEO of the Chicago-based marketing agency the Pepper Group.