Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.
In this episode we hear from Jennifer Marszalek, Chief Talent Officer with Havas Chicago on the extent to which she, her team, and her organization go to "walk the talk" when it comes to their workplace culture. They've gone far beyond the lip service many organizations still pay culture. They take the time, make the investment, and dedicate the resources to making sure everything they do - the way they behave, the things they say, the way they work - reinforces and clarifies the things that drive their success. There are no questions about it - whether you're on the inside looking in or on the inside looking out. It's this kind of intentional culture management work that can become a differentiator for your business. And it certainly has for them.
In this episode of the Culture Chat podcast, we're excited to dig into the topic of culture as it relates to the customer experience. Tony Hsieh, CEO of Zappos, once famously said that "brand is a lagging indicator of culture" - in this conversation we talk to Aimee Lucas, customer experience transformist at the Temkin Group, about her thoughts on how exactly culture impacts how customers relate to the companies they interact with.