Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.
In this episode we hear from Jennifer Marszalek, Chief Talent Officer with Havas Chicago on the extent to which she, her team, and her organization go to "walk the talk" when it comes to their workplace culture. They've gone far beyond the lip service many organizations still pay culture. They take the time, make the investment, and dedicate the resources to making sure everything they do - the way they behave, the things they say, the way they work - reinforces and clarifies the things that drive their success. There are no questions about it - whether you're on the inside looking in or on the inside looking out. It's this kind of intentional culture management work that can become a differentiator for your business. And it certainly has for them.
In this episode, Dina Gallay, Senior Director at The Steely Group, shares her first-hand experience with organizations that use a deeper understanding and appreciation for their cultures in attracting the right candidates to their business. We explore the importance to truth-telling, brand messaging with the appropriate color and context, and going beyond the same-old-same-old buzz words in how we describe what it's really like to work there. We talk about the difference between "good" candidates and "right" candidates. And we surface some ideas for getting a bit more introspective around measuring, analyzing, and understanding our workplace culture.
In this month's Culture Chat Podcast, we talked to Kristy Nittskoff, CEO of Talent Savvy, about how to make an intentional connection between culture and your employer brand.
In this episode of the Culture Chat podcast, we're excited to dig into the topic of culture as it relates to the customer experience. Tony Hsieh, CEO of Zappos, once famously said that "brand is a lagging indicator of culture" - in this conversation we talk to Aimee Lucas, customer experience transformist at the Temkin Group, about her thoughts on how exactly culture impacts how customers relate to the companies they interact with.
Join WorkXO in episode 8 of the Culture Chat, where we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor, about the impact of transparency on the business world of today.
Excerpt 1 of 3 from a webinar series hosted by QuestionPro. "Learn to create authentic branding and engage top talent. Join WorkXO founders and employee engagement experts Jamie Notter and Charlie Judy as they explore why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want." See full recording with slides here - https://www.youtube.com/watch?v=tKFk7hQIUyw
How should employers get intentional about making sure their brand - consumer, employer, internal, external - authentically reflects their culture? That's our big question for this episode's conversation with Tim Padgett, CEO of the Chicago-based marketing agency the Pepper Group.